Among other things, gift cards are effective as they provide for: 1. Gift cards can be an effective marketing tool, because they tap into several psychological principles that can lead to positive associations with the brand. There is an upward trend in this matter, as the digital card market size is expected to reach $740.41 billion in 2027. Giving away gift cards only costs a retailer if a customer uses the incentive.Īccording to the Business Research Company, the global digital gift card market size grew from $342.66 billion in 2022 to $405.17 billion in 2023.
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As they know they have “free money” to use, it would be a “loss” not to use it, while skipping a sales promotion does not feel like “losing.”įrom the retailers’ point of view, gift cards can be a cheaper incentive than, for example, free products or cashback, as many gift cards expire before being redeemed. Moreover, thanks to the endowment effect, customers are more likely to use a gift card to make a purchase than to use a sales promotion. Why do gift card campaigns sometimes work better than other types of sales promotions? Getting a gift card feels like a gift making customers feel special, while offering voucher discounts or cart discounts feels like a sales promotion. Why should you invest in gift card campaigns? You can also give gift cards as a part of a loyalty program, referral program or giveaway rewards. You can send gift cards to customers on special occasions, like their birthdays or anniversaries. You could also offer $10 gift cards to inactive customers to trigger re-engagement.
For example, you could give 5$ gift cards to all new customers to encourage them to make their first purchase with you. Gift card campaigns are campaigns where you give (not sell) gift cards to your customers or potential customers. Gifts cards can also be granted to customers by brands as a reward for their shoppers' particular actions. They are typically sold by retailers, restaurants, or other businesses and are purchased by customers as gifts for others or for their own use. Gift cards are prepaid cards, physical or digital, that can be used as an alternative to cash for purchasing goods or services. Let’s start with a short introduction to gift card campaigns. We will go deeper into the campaign limitations and conditions as well as analyze the campaign creatives and copy. In this blog post, we will cover the benefits of gift card campaigns and 13 real-life gift card campaign examples.
What if there was a way to make your customer happy but also to drive up your revenue at the same time? A perfect solution for achieving both of these goals would be a gift card campaign.
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13 Examples of Gift Card Campaigns Done Like a Pro in 2023Įach customer loves getting gifts from their favorite brand.
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